I recently purchased a couple lookbook applications; Stylebook and Cladwell. Stylebook creates lookbook’s from your closet and cost ~$3.00. Cladwell creates lookbook’s from “like items” selected from their closet and cost ~$40/yr.
Problem Statement: I have a difficult time being creative when it comes to putting outfits together. I believe the selections I make end up looking dull, are boring, and do not bring out my personality. The idea of purchasing a lookbook tool seemed appealing and necessary, so I jumped on it.
Stylebook: I spent Christmas Eve and Day setting up my Stylebook closet; taking photos of all my tops, skirts, pants, dresses, shoes, and blazers. I spent hours organizing the photos into categories, editing the photos, and tagging colors to each item. The overall setup took two full days.
Stylebook does as expected. The application returns around 9 lookbook ideas based on the categories selected (e.g. Pants, Shoes, Tops). Cons; the software was not designed to know the color wheel and creates outfits based on what was selected regardless if the clothing’s item color schemes complements each other or not (see above photo).
Cladwell’s closet setup process consists of selecting items, from their closet, that mirror or match the clothes in your closet. I was surprised that some of the selection options were copy exact to what I had in my closet. Most of the clothing choices were similar and only a quick edit change to color was needed.
The lookbook ideas are fresh. Out of 198 items selected, Cladwell returned 689k looks to choose from.
Another thing I like about this application is the “Show Look” option. The user can pick one item from the closet and by selecting “Show Look,” Cladwell will return a number of outfit suggestions to wear with that item (Stylebook cannot make outfits this way).
The downside to Show Look, was all the outfits included the same t-shirt. For example. I selected my Gucci Loafers. Show Look returned over at least 50 different outfits with the same blue T-shirt but sprinkling in different jeans and blazers. I was looking for a broader range given I have 698k outfit options. I mean, I could have come up with that look myself. The Show Look experience became so frustrating (seeing that T-shirt) that I removed the t-shirt from my closet hoping that the application would not be able to use it… damn tool selected a different color T-shirt! I wrote the company about this issue but have not heard back.
Last two features. Cladwell knows your location and will pull together daily outfits based on the weather!! Lastly, there is a capsule option for those who are interested in wardrobe capsules.